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Proposed Sales Argumentation for the PND 2050
USP Features to emphasise on:
• The Map Display is colourful and offers many customization possibilities
• The Icons are very finger suitable: Even with big finger you can easily
operate the touch screen
• Intelligent typewriter: When typing an address or a Zip Code in, the Letter
or Numbers that you don't need will hide, it makes it easier to Select your
destination
• You can enter your Destination in multiple ways: via Zip Code, Adresse,
junction, on the Map, GPS coordinates, Last Destination, Home &Work
• Points of interest (POI) in 40 categories: city centres, petrol stations,
hotels, restaurants, shopping centres, airports and more
• A Variaty of Selectable Menu languages (21) as well as spoken voices (24)
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